For effect, the firm said it has secured a large expanse of land in one of the choicest areas of Lagos.
Tecno Deputy Marketing Manager, Nigeria, Attai Oguche, who disclosed this in Lagos, at the launch of the firm’s new mobile devices—Phantom 6 and Phantom 6 Plus, said the firm is committed to the Nigerian market, hence the need to site a manufacturing plant in the country.
Oguche said while Tecno has its first African manufacturing plant in Ethiopia, the firm has established presence in 48 territories, “Nigeria, Kenya and Tanzania respectively remain the biggest market on the continent for the phone company.”
The firm said it has revolutionised mobile telephony in well over 30 African countries; giving mobile users global quality devices at affordable rates. The strategy of adopting innovation works and for Tecno, the turning point was the introduction of dual SIM technology into its range of feature phones and smartphones well before top mobile brands doing business in same markets could respond to a glaring consumer need.
Giving more insight into the newly launched device, which was globally unveiled in Dubai, UAE, Tecno Digital Marketing Executive, Jesse Oguntimehin, said the firm currently controls 25.3 per cent market share in Nigeria.
The Official launch of Phantom 6 on September 25 at Burj Khalifa towers; Dubai is brand’s first step in long-term growth plan for the Middle-east and South American markets
Oguntimehin said Tecno has a good reason to celebrate its first decade of existence; enjoying particularly rising shipment to Africa and south-east Asian markets